Visit to Thailand by AMTXP Organizing Committee
On March 26, Li Pige, the overall person in charge of the ASEAN International Machinery Equipment & Technology Exhibition (hereafter as AMTXP) project, led a team to Thailand for relevant visits and exchanges. The delegation visited and held discussions with the Faculty of Mechanical Engineering, Rajamangala University of Technology Krungthep (คณะวิศวกรรมศาสตร์ สาขาเครื่องกล มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ), the Thai Small and Medium Enterprise Exporters Association, IMPACT Exhibition & Convention Center (ศูนย์แสดงสินค้าและการประชุม อิมแพ็ค เมืองทองธานี), the Thailand Convention and Exhibition Bureau (TCEB), and the Thai-Zhejiang Trade Association (สมาคมการค้าไทย-เจ้อเจียง), among other institutions. These efforts have effectively promoted the exhibition's preparation work for exhibitor recruitment, investment promotion, and supporting services.
AMTXP BANGKOK
DAY 1
【First Stop: Faculty of Mechanical Engineering, Rajamangala University of Technology Krungthep】
On the morning of March 26, the Organizing Committee met with Dr. Jarruwat Charoensuk, a professor at the Faculty of Mechanical Engineering, Rajamangala University of Technology Krungthep in Thailand. The two sides exchanged views on the promotion of the ASEAN Machinery Exhibition in Thailand's machinery academic circle and event cooperation in the fields of printing and packaging machinery and general processing machinery.
During the meeting, Dr. Jarruwat Charoensuk stated that Thailand currently relies heavily on imported printing and packaging machinery, and there is a shortage of talents in equipment inspection and maintenance. The faculty and relevant associations will fully support the promotion of the exhibition in Thailand and organize supporting conferences and exchanges.
The Faculty of Mechanical Engineering cultivates a large number of future talents for Thailand's machinery manufacturing and engineering service sectors. It also hopes that through the exhibition, more young students can gain a better understanding of printing and packaging machinery, general processing machinery, and broaden their international horizons.
【Second Stop: Meeting with the Thai Small and Medium Enterprise Exporters Association】
On March 26, the Organizing Committee held a meeting with the Thai Small and Medium Enterprise Exporters Association in Bangkok. Ms. Kim Chen, head of the association, and her delegation warmly welcomed the project team and expressed strong interest in the exhibition.
The association stated that it would promote the exhibition to its manufacturing members, as well as related associations covering plastics, pharmaceuticals, skincare products and other industries, to provide buyer support for the successful holding of the exhibition. It also plans to act as a co-organizer of the exhibition and invite more printing and packaging industry buyers to visit and purchase at the exhibition.
【Third Stop: IMPACT Exhibition & Convention Center】
On the afternoon of March 26, the Organizing Committee held a meeting with Ms. Qi Yimiao, General Manager of the Sansin Holdings (Thailand) co., Ltd., and her delegation, as well as the team of IMPACT Exhibition & Convention Center, to discuss the detailed exhibition plan and local promotion and advertising arrangements.
The two sides had in-depth and detailed discussions on the exhibition venue, booth layout, and promotion strategies, covering online promotion, buyer invitation methods, organization of various events, supporting facilities around the venue, catering and accommodation, and other aspects.
IMPACT stated that it would fully support the holding of the AMTXP and provide high-quality local exhibition services and promotional support in Thailand. Accompanied by Ms. Wong Ying Yan from IMPACT Exhibition & Convention Center, the delegation visited the exhibition halls, as well as the ongoing Bangkok International Motor Show 2026 and Printtech & GSEEXPO Bangkok.
AMTXP BANGKOK
DAY 2
【First Stop: Thailand Convention and Exhibition Bureau (TCEB)】
On March 27, the Organizing Committee of the AMTXP visited Bangkok, Thailand, and held in-depth talks with the Thailand Convention and Exhibition Bureau (TCEB). The two sides reached a number of consensuses on the framework of exhibition cooperation, and the Thai side clearly stated that it would provide all-round support to facilitate the launch of the exhibition. Focusing on the theme of “Discussion on Cooperation and Support for Thailand's Exhibition Market”, the two sides discussed detailed cooperation plans.
In terms of government support, TCEB noted that it has included the AMTXP in its official exhibition calendar and assisted in planning the exhibition schedule, so as to secure local government endorsement and participation in the opening ceremony. TCEB will also carry out full-range promotion through social media and industry associations.
Innovative cooperation models became a highlight of the meeting. The Thai side proposed exploring a joint venture model with local exhibition companies, especially to promote in-depth industrial cooperation in machinery, chemicals and other advantageous sectors. According to market research, Thailand’s intelligent machinery sector is growing at an annual rate of 12%. TCEB will prioritize providing the latest information on venue space, layout and other hardware facilities, as well as sharing a list of local exhibition companies and project resources to be released in May.
The two sides reviewed successful cooperation experiences such as the China-Thailand eyewear exhibitions. The Thai side stated that it would continue the model of “government sets the stage and enterprises perform”, and provide incremental support including invitation of senior officials and media promotion as the exhibition scales up. To ensure smooth follow-up communication, TCEB appointed a dedicated liaison officer and confirmed an information sharing mechanism, enabling the project team to obtain timely updates on Thailand’s local market and policies.
In her concluding remarks, Ms. Chanyaruk Qin, a senior executive of TCEB, emphasized:
“The ASEAN International Machinery Equipment & Technology Exhibition serves as an important platform for promoting the upgrading of Thailand's machinery industry. We will provide full-chain support from policies to resources with the utmost sincerity.”
Li Pige, head of the project team, stated that this meeting laid a solid foundation for the exhibition to be held in Thailand. In the future, both sides will deepen cooperation in emerging fields such as intelligent machinery and green manufacturing, so as to build a new benchmark for China-Thailand exhibition cooperation.
【Second Stop: Thailand Headquarter of Sanin International Group】
This series of visits and connections by the Organizing Committee and Sansin International Group in Thailand marks the official launch of the AMTXP's strategic implementation in the Thai market. Following the full start of investment and exhibitor recruitment, the exhibition has simultaneously launched supporting services in Thailand and promotion campaigns in Thailand and other ASEAN countries.
The ASEAN International Machinery Equipment & Technology Exhibition will be held from September 2–4, 2026, attracting more than 300 Chinese and foreign exhibitors. It will become one of the largest and most influential professional exhibitions for printing and packaging machinery in Thailand this year.
